The Deep Dive with Mo and Jo

Audio's New Era: Gen Z, Collaborative Listening, and Mainstream's Return


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Join Mo and Jo as they unpack Spotify's fascinating Culture Next report! Your hosts explore how Gen Z is revolutionizing music streaming, from creating 60% of all Blend playlists to driving 2.2 billion streams through the new Jam feature. They break down why this generation sees music as the antidote to doom-scrolling, how they're using playlists to mark life's "firsts," and why mainstream culture is making a surprising comeback. The conversation spans from the rise of communal listening to the "Brat Movement" replacing millennial "girl-boss" culture, revealing how Gen Z is reshaping music, podcasts, and cultural connection. Whether you're a marketer, cultural observer, or curious about where digital entertainment is headed, this episode decodes how the next generation is soundtracking their lives.

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The Deep Dive with Mo and JoBy Goosecherry