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Auditing Google Ads for Maximum ROI | Episode 7
In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line.
You’ll learn:
- How to spot inefficiencies and wasted ad spend
- Why common Google Ads metrics can be misleading
- Steps to align campaigns with real business goals
- Practical strategies to improve ROI and conversion performance
- How to structure audits that deliver actionable insights
Whether you manage marketing campaigns, oversee ad budgets, or run a business, this episode will help you make every ad dollar count and turn data into measurable growth.
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By Paul BresendenIn Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line.
You’ll learn:
- How to spot inefficiencies and wasted ad spend
- Why common Google Ads metrics can be misleading
- Steps to align campaigns with real business goals
- Practical strategies to improve ROI and conversion performance
- How to structure audits that deliver actionable insights
Whether you manage marketing campaigns, oversee ad budgets, or run a business, this episode will help you make every ad dollar count and turn data into measurable growth.