In this episode of The Two Percent, Audrey Gelman talks about her second act as a founder and creative builder. She shares how her career started in politics, what led her to create The Wing, and how she’s now building The Six Bells and the fictional town of Barrows Green, a hospitality concept where storytelling, design, and nostalgia are central to the experience. Audrey explains why she’s drawn to creating immersive, transportive spaces as a counterbalance to an always-online world, how film and cinema shape her creative process, and what surprised her about who the brand resonates with. The conversation also covers reinvention, the reality of starting over, and why building something you truly believe in matters more than following a traditional playbook.

Follow Audrey Gelman on Instagram: https://www.instagram.com/audreygelman/

Learn more about The Six Bells: https://www.thesixbells.com/

Learn more about Barrows Green: https://www.thesixbells.com/pages/the-story

Follow Anu: https://www.instagram.com/anuduggal/

Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/

Season 7 of The Two Percent is presented by J.P. Morgan.

J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How JP Morgan partners with startups: jpmorgan.com/growwithoutlimits

J.P. Morgan is the Bank of the Innovation Economy.

Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice.

Executive Producer: Anu Duggal

Series Producer / Editorial Producer: Julie Cerick

Production Manager: Rachel Braun

Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios