XR for Business

Augmented Birthday Parties and Virtual Reality Field Trips with Centertec's Bill Tustin


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Chicken Waffle!
Now that we have your attention, check out this episode of XR for
Business. Centertec CEO Bill Tustin joins Alan to talk location-based
VR "retail-tainment." Fun, exciting XR technologies are
revitalizing America's malls, and taking kids on field trips across
the stars or through the pyramids; places they could never go in real
life.
Alan: Today's guest is Bill
Tustin. Bill has owned a location-based VR location for over three
years. He's worked for 25 years in the casino banking industry,
teaching them how to implement technologies that increase their
revenues, create great customer experiences and have fantastic ROI.
He has used that experience to create a successful location-based VR
place with multiple revenue sources, including XR educational content
and XR programs. His company just made a seed investment in Chicken
Waffle -- crazy name! -- but it's an XR solution provider that
develops innovative solutions with high-quality branded experiences.
They've created many enterprise experiences in a world for an amazing
list of partners and clients. [You can learn more about Bill's
business at www.centertec.com].
They're working on all sorts of really cool IP, and I want to welcome
to the show: Bill Tustin. Thanks for joining me.
Bill: Thank you.
Alan: Thank you so much. You've
been working in VR a long time. What are some of the best experiences
you've seen, and what drives you to do what you're doing?
Bill: Really? The smiles on
people's faces. We work with a lot of children, and the children and
the teachers are very excited about learning about VR, experiencing
VR. Just, customers' experiences has been great for the last few
years.
Alan: Awesome. You say you were
working with children. Is this just location-based entertainment? Or,
what are you finding is something that... what is resonating with
everybody?
Bill: From the educational
aspect of it, where they can go and experience a visual education
experience? The teachers actually have been really excited about it;
just the fact that they can go, like, for example, to the civil war,
and experience of battle with great artwork. It educates some really,
really well. Especially the younger they are, the more they get
excited about it.
Alan: So, what's one of the best
XR, or VR/AR, experiences that you've ever had?
Bill: Well, for children? Space.
Anything with space, they get really excited about. Anything
underwater. These are all experiences that they can't experience in
real life. You can't experience space right now -- I mean, hopefully
in the future you will -- and most people don't really go scuba
diving, especially kids. So, they're going to really experience
underwater adventures, or Space Adventures. And then, on the
education aspect, we work very closely with the schools on exactly
what they're teaching them, so the education aspect of it is in on
the experience.
Alan: Interesting. You made an
investment in Chicken Waffle. Can you maybe tell us what's... what's
Chicken Waffle? As soon as I heard the name, I was like, "what
the heck is a Chicken Waffle?"
Bill: The founder of Chicken
Waffle actually co-founded TheWaveVR. He actually still owns
TheWaveVR, which became a very big social media music platform. One
of the reasons why we invested in them is, we saw a need in the
education field, where just the content that was there wasn't really
up to par for the children. They really wanted to have more
interactive experiences. It just seemed like a lot of educational
stuff that exists right now in VR/XR/AR is just real basic. So, we
decided that we needed to make our own content with certain partners
that we're working with. And the
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XR for BusinessBy Alan Smithson from MetaVRse

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