Gene introduces Alex Serban COO of Reflector Media. He'll talk about its decision to acquire a long-time Mac news and views site, macobserver.com. At the time of the purchase, Serban says the site had been confronting hard times and losing money. After the purchase, it has grown four times, restored to its rightful place and become one of the most read Apple-centric websites. In addition to talking about Apple gear and some support issues, he'll describe how Google has changed and what's happening with its support of AI. Gene will discuss his issues with an iMac and a Fusion Drive, and a flaky set of PowerBeats Pro earbuds. Before Reflector Media bought a Mac site, it founded windowsreport.com. According to Serban, the site has has grown to become one of the most important websites when it comes to Windows coverage, reaching millions of Windows enthusiasts. Other sites include vpncentral.com.