Marketing strategist Augustus Kirby has spent over a decade helping businesses scale with precision and purpose. In this episode, he shares how to use AI tools without losing your voice—or your values. From dynamic email segmentation to predictive analytics, Kirby breaks down what actually works, what to avoid, and how to stay human in an age of automation. He also opens up about kayaking, mentorship, and why every campaign starts with one question: What are we really offering the customer?

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