"The trip to Vietnam when working for the UN made me realize the seriousness of #overproduction in the fashion industry, and I want to change that."
Rifò is a #sustainable fashion company in Italy. Starting from crowdfunding, Niccolò founded Rifò after seeing the overproduction of garment factories in Vietnam and deciding to do something different in the world.
Rifò is now famous for creating a #circular fashion label in recycling of clothes that otherwise would end up in a landfill or incinerator, transforming them into new resources to give it a new life, a new meaning.
We have the pleasure to have a deeper Q&A with the founder of Rifò to talk about how his trip with the United Nations to Vietnam inspired him to start his label, created a successful crowdfunding campaign and now working as an example of how sustainability can work in the #fashion world.
Where to buy: We are now proud to be Rifò's reseller. Download AUMARCHE to purchase Rifò clothes. Shipping available in Taiwan, the US and the UK.