In 2026, there are two types of people: those who work for AI, and those who have AI work for them. A book is one of the fastest ways to end up in the right category.

Aurora Winter is a thought leader, launch expert, media coach, and bestselling author of 10 books. A former film and TV executive, she helps entrepreneurs and executives turn their expertise into books, powerful messages, and lasting authority. Dr. Wayne Dyer has endorsed her work and helped clients get featured in major media outlets, raise capital, and become recognized voices in their fields.

In this episode, we break down exactly how to write, publish, and launch a business book that actually grows your revenue - not just your shelf. Aurora covers the Hormozi playbook that generated $81M in one day, the neuroscience behind why stories sell 27x more, and why a bad book can hurt your brand more than having no book at all.

About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.

Chapters:

00:00 Who is Aurora Winter? Film/TV exec turned 10-time bestselling author

01:53 Why 2026 is a watershed year for personal brands - and AI's scary split

03:56 Why strong brands grow in recessions - the Chanel 2008 case study

07:13 Step-by-step: how to plan your business book from scratch

09:41 Self-publishing vs. traditional - which one is right for you?

11:26 Why AI-written books will destroy your brand (not build it)

13:25 The full book launch system - from manuscript to thought leader

17:18 How Alex Hormozi made $81M in one day - the self-publishing blueprint

21:00 Realistic expectations: the dentist who built a $120M company from one book

29:39 Neuroscience of trust: why stories produce 27x more revenue

31:50 Social proof and status - how a book shifts every client conversation

Connect with Ready Set Exec:

• John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/
• Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/
• Subscribe on YouTube: https://www.youtube.com/@ReadySetExec
• Listen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_g
• Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413

Connect with Aurora Winter:

LinkedIn: http://linkedin.com/in/aurorawinter

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