Guest Auseh Britt, VP Growth Marketing at Terminus, joins us to navigate a discussion on the complex return of in-person events by addressing how teams can plan for uncertainty and build contingency plans for the next 6-12 months.

While many B2B organizations successfully pivoting into something else to build and maintain a pipeline, growth marketers recognize that events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans and they are much needed in a marketing plan.

Auseh takes time to walk listeners through how despite being a multi-channel approach company, successfully pivoting to ABM and other tactics, she is taking this time to incorporate in-person events back into her marketing strategy and what the "new" events for Terminus will look like in the future.