Australian households are increasingly choosing cheaper ad-supported streaming subscription plans over ad-free options as cost of living pressures mount. ING research reveals nearly 40% of Australians are actively cutting subscription costs, with a PwC report showing 6 in 10 people now prefer ad-supported streaming for better value. Major platforms including Disney Plus, Netflix, Amazon Prime and Paramount Plus are rolling out lower-priced ad-supported tiers in response to this consumer shift.

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