0 Shares EmailFacebookTwitterLinkedInPensa Systems, an Austin startup with its eye on “eliminating” a trillion dollar blind spot for the retail industry, has raised $10 million in additional seed funding.

Subscribe to the Crunchbase DailyIn January, the startup raised a $5 million seed round and previously it had raised $2.2 million, so its current venture raised since it was founded in 2016 now totals $17.2 million.

As part of the financing, Chris Shonk, managing director at ATX Venture Partners, will join Pensa’s board of directors.

“Unlike other solutions such as ground robots, sensors, manual scans, the Pensa system is uniquely effective at understanding real product and shelf conditions and how shelves are managed,” wrote Pensa CEO and co-founder Richard Schwartz, via email.

“In general, the need for automated inventory applications is across the entire retail supply chain, from warehouses to distribution centers and e-commerce fulfillment centers then on to the actual retail storefronts,” Schwartz wrote. | To read full story, visit https://startuparound.com/read/1574204406.4406857/Austin-based-Pensa-Systems-Raises-$10M-More-To-Make-Retail-More-Efficient-With-AI?ref=audio_experience