Episode 2 of the PEI Business Podcast features Austin MacKenzie, founder of The Heavy Cup. Austin shares how watching a single YouTube video sparked an idea that turned into a multi-million-dollar e-commerce business in just two years. He talks about taking risks, learning from failure, the role advertising has played in scaling his brand, and why he chose Prince Edward Island as the home base for a company selling around the world. It’s an honest conversation about entrepreneurship, resilience, and building big ideas from a small place.