In 2014 Austin Martin  founded and created Rhymes with Reason: an interactive online educational platform that teaches academic vocabulary using popular hip-hop music. Martin started Rhymes with Reason after learning that 67 of the top 100 SAT words can be found in recognizable hip-hop songs. RwR leverages the genre's lyrics, which Martin refers to as “the world's most popular and equitable word bank” to teach literacy and vocabulary in 100-plus education programs. Among Martin's collaborators is musical artist Chance the Rapper's SocialWorks, which teamed up with RwR to make the Chicago Learning Playlist for 1,000 Windy City students.