FinancialForce, a leading provider of cloud-based apps like ERP, financial management, and professional services automation (PSA) built entirely on the Salesforce platform, recently held their annual user conference – Community Live. And a theme resonated throughout the three days I attended the event – speed is the currency in the new Services Economy.

One of the ways discussed at the conference for speeding up your company’s ability to deliver consistenly good experiences throughout sales/service processes is combine the power of CRM with professional services automation. Austin Rohr, Product Strategy Manager for FinancialForce’s PSA offering, shared with me where PSA fits into the sales and service mix, and why the combination of PSA and CRM can provide faster, more profitable outcomes that improves overall customer engagement.