This episode features the interesting Austine Esezobor. Austine is an SEO Consultant who specialises in Brand SERP optimization. He's also the Founder and Host of the Democratizing SEO Podcast. Austine starts by talking about the three pillars of SEO, on-page/off-page and technical. He believes SEO depends on the stage at which the company is but he is drastically pivoting into Branded Search and predicts a branded search future. Using the works of Jason Barnard, "The Brand SERP Guy” Austine is reworking what he is doing in SEO and now looking to the future. In a really interesting episode of the show we break away from just discussing the current landscape of SEO and instead produce some educated predictions into the future of SERPs. This a must-listen episode for anyone operating in SEO.