Australian online shopping reached $82.6 billion in 2025, marking a 14% year-on-year increase, with 9.8 million households (82% of the country) regularly purchasing goods online. While average spending per transaction dropped to a five-year low of $96, Australians are shopping online more frequently, with four in ten shopping fortnightly. Millennials lead this trend, increasingly using AI tools not only to find bargains but also as personal shopping assistants.

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