Cut Through

Australia’s gambling ad ban is here


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Prime Minister Anthony Albanese made a surprise announcement before the Easter long weekend – the government’s long-awaited proposal for gambling advertising reform was finally ready and intended to come into effect from January 1, 2027. So, where will gambling ads be banned, and how?


Crikey media reporter Daanyal Saeed joins the podcast to unpack the proposed gambling ad reforms, including three big recommendations from the Peta Murphy report that the government has ignored, and how “vested interests” from gambling companies, sporting codes and mainstream media broadcasters have slowed down the process. 


At the end of the day, a proposed bill will not pass without the support of non-Labor senators. Who will they negotiate with to get it through?


Read more:

  • ‘Really disappointed’, ‘betrayal’, ‘bare minimum’: The reaction to Albanese’s long-awaited gambling advertising reforms
  • ‘It’s fucked … most people know that’: Sports podcasters speak out over gambling ad influence
  • Has Albanese done anything at all on sports betting ads?
  • Here’s how much gambling money is worth to Crikey, and why we won’t take it
  • ‘Lost in the product’: How the gambling industry creates problem gamblers
  • The gambling ad ban isn’t about gambling. It’s about the future of the media
  • What the media earns from gambling — and what it costs the rest of us

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Cut ThroughBy Crikey