Toyota suggests Australia may have reached "peak ute," indicating a shift away from the popularity of utility vehicles like the HiLux and Ranger. The company anticipates that SUVs, especially hybrid models such as Toyota's own RAV4, could become the best-selling vehicle in Australia. Increased fragmentation in the ute market, with more models becoming available, will make it harder for one model to dominate sales. Changing family needs are also driving the shift, as some ute owners with growing families are finding SUVs to be more practical. This potential rise of SUVs signifies a fundamental shift in the Australian automotive market.

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