In this episode of Empowered by AI, Michelle sits down with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey shares her transformative journey from AI skeptic to a trailblazer in integrating AI tools authentically into entrepreneurial workflows. From her unique Brand Blueprint strategy to innovative uses of AI video editing, Kinsey offers actionable insights to help entrepreneurs work smarter while staying true to their brand identity.

If you've ever wondered how to train ChatGPT to act like a digital mini-me or how AI can help save time in content creation, this episode is a must-listen!

• [00:00] Introduction
• Michelle introduces Kinsey and previews the conversation about advanced ChatGPT techniques and AI video editing.
• [02:00] Kinsey’s Entrepreneurial Journey
• How Kinsey transitioned from skepticism about AI tools to embracing them as a cornerstone of her business strategies.
• [06:00] The Power of Authentic Branding
• Kinsey discusses the importance of understanding your brand identity and how this aligns with using AI tools effectively.
• [09:00] Common Pitfalls in AI Use
• Mistakes entrepreneurs make when starting with AI tools and tips to avoid these errors.
• [13:00] The Brand Blueprint Method
• A deep dive into Kinsey’s 5-step process for creating a comprehensive brand blueprint to train ChatGPT.
• [18:00] Advanced ChatGPT Techniques
• Kinsey shares her favorite “formula prompts” and explains how these can streamline content creation while maintaining authenticity.
• [22:00] AI Video Editing Tools
• Kinsey highlights the benefits of using tools like Descript for podcast and video editing, sharing how she saved hours of time.
• [28:00] Ethical Use of AI in Media
• Kinsey touches on the evolving ethics of AI-generated visuals and how entrepreneurs can align these tools with their brand values.
• [33:00] Practical Tips for Getting Started with AI
• Two actionable strategies to identify where AI can save time in workflows and day-to-day tasks.
• [38:00] Kinsey’s Future Projects
• From live workshops to expanding her AI course library, Kinsey shares what’s next for her brand.

• Kinsey Soderberg’s Brands:
• Feel Good Social
• Authentic AI
• AI Video Editing Tool Mentioned: Descript
• Connect with Kinsey:
• Instagram: @feelgoodsocial
• LinkedIn: Kinsey Soderberg

To get even more value from this episode: Visit my website Innovative AI Studio to grab the free worksheet I developed to help you put advice from this episode into action! I'll give you a free tool and you'll get updates on future episodes.