A compelling brand story helps to win customers, increase ROI and market share, and social media can help to amplify these stories. 

In the first episode of season 3 of The Lead Creative podcast, we explore the power of brand storytelling and its impact on ROI, market share, and customer loyalty. Tshego Kekana, the Founder and MD of Alfa Destiny Communications, joins us to share her insights on brand storytelling in the African continent.

“When measuring the success of an influencer PR campaign, engagement is key on social media, and on digital it's clickthrough rates.” ~ Tshego Kekana, Founder and MD of Alfa Destiny

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