People do business with people—and the more “You” you can be, and the more you weave who you ARE and what’s important to you through everything you put out into the world, the better. Why? Because people get to know the real you, and start to trust you. In this episode, I talk with marketing strategist Krista Ripma about how you can turn real relationships with customers into actual sales. We also break down the three parts of a successful launch, and what an effective social media strategy should look like.

36: Authentic & Effective Marketing With Krista Ripma

Movement Makers is a top-rated podcast for people who are serious about deepening their impact to create a better world. 

Inspired by her work helping high-potential leaders connect the dots between their purpose and their work, host Nikki Groom brings you thought-provoking conversations about topics that disrupt the usual ways we think about work, business, and leadership, and provides you with the inspiration you need to keep going and make a difference.

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This week, I’m joined by psychotherapeutic counselor, Grace Quantock. Grace is an amazing coach and writer who specializes in helping people live well in tough times, and manage complex trauma and chronic illness without burnout or blame.   In this episode, Grace joins me for an insightful conversation about what it means to live well in trying times, the importance of reclaiming your self-agency, and how to navigate burnout while you fight for social change.

75. How to Live Well in Tough Times with Grace Quantock

My guest today, Dr. Nika White, says, “Diversity, equity, and inclusion is not just a checkmark for good business; it’s a way to transform the world.” As an award-winning management and leadership consultant, keynote speaker, published author, and executive practitioner for DEI efforts across the business, government, nonprofit, and education, Nika helps organizations break barriers and integrate diversity into their businesses.   The heart of Nika’s work, which you’ll hear all about in this episode, addresses the ability to create transformative environments with intentionality around inclusion. During our conversation, Nika breaks down what it means to be an inclusionist and shares how you can become a true ally, no matter where you are on your DEI journey.

74. Simplifying DEI With Dr. Nika White

If you’ve been running a business in the online space for any length of time, you’ll know that a lot of people use outdated marketing methods when promoting things like summits—methods that, quite frankly, feel manipulative rather than relational. In today’s episode of the Movement Makers podcast, I invite Dawn Serra, CEO of Radical Summits, onto the show to talk about how entrepreneurs can create successful, ethical, and inclusive online events and summits that prioritize relationship-building over getting butts in seats.  When Dawn speaks, everything she says is gold. We also talk about manipulative marketing practices, anti-capitalist pricing, accessibility, and why list building shouldn’t be our only focus.

73. Inclusive And Ethical Virtual Summits With Dawn Serra

What happens when your career, or your business, becomes your entire identity? Boundaries get blurred, you feel guilty saying no, you avoid conflict, and your happiness becomes defined BY your work, and how successful you are—or are not. Joining me for a conversation about how to uphold your boundaries and level up your influence, is executive presence coach and founder of Copper + Rise, Joanna Lovering.  In this episode, Joanna opens up about her childhood and her relationship with her mother, her relationships at work, in her career, and as a business owner, and dissects the enmeshment that connects them all. We also talk about how we can choose to show up differently, develop a sense of agency, and determine our true priorities. 

72. How To Level Up Your Executive Presence With Joanna Lovering

Brand Scientist and digital diplomacy advisor N. Chloé Nwangwu joins me on the podcast this week. Chloé is the founder of NobiWorks, a brand awareness consultancy, and a writer and researcher who has advised everyone from small island nations and the first refugee delegation to the UN to small, black-owned mom-and-pop shops. She’s passionate about helping people overcome systemic barriers to visibility, influence, and success and bridge the gap to where they’re meant to be. In this conversation, we talk about Chloé’s experience as a mediator during the Yemen Civil War, the reality of invisibility taxes for underrepresented BIPOC and women-led businesses, her issues with “niching”, and a different way to think about generating influence.

36: Authentic & Effective Marketing With Krista Ripma

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