This is Authentic Influence: a new show brought to you by Vivoom and hosted by Adam Conner, which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer.

Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in the world are tapping into this new wave of marketing. And finally, we’ll share best practice tips and strategies for how to use user-generated content to turn your audience into a network of authentic influencers.

We can't wait to have you listen in!

Follow Authentic Influence on Twitter.

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)