Explore key strategies for Instagram, balancing professional and personal life on social media, and how to avoid common pitfalls.

This episode of the Rebel CEO podcast features Halle Heather, a six-figure business coach and co-founder of "Lulle Photo and Film." Host Breeanna Kay speaks with Halle, who talks on insights on leveraging social media for business growth.

Bree and Halle bring to light the importance of aligning social media practices with your core values to build genuine connections with your target audience. They explore how to balance showcasing professional achievements while maintaining personal authenticity. Halle also emphasizes the necessity of utilizing Instagram’s various features—stories, reels, and posts—to create a dynamic and engaging social media presence. Additionally, the episode uncovers effective tools for analyzing Instagram performance and outlines common mistakes to avoid.

 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways:

• Strategic Social Media Use: Understand the different purposes of Instagram features—stories for real-time connection, reels for reaching new audiences, and feed posts for showcasing best work.
• Authenticity over Perfection: Embrace your unique identity and show authenticity rather than trying to fit a mold.
• Consumer vs. Creator Balance: Focus on creating content rather than just consuming it to maximize social media benefits.
• Utilize Instagram Insights: Use Instagram’s native tools to evaluate the effectiveness of your posts and shape future content strategies.
• Set Boundaries: Clearly define your core values and boundaries to balance your professional and personal life effectively on social media.

Notable Quotes:

1. "It's always refreshing when you can do something different and just lean into who you are and what you're passionate about."
2. "Define your values and have your set boundaries if you value work-life balance."
3. "People want to buy from other people. They want to know this product or service is actually worth their time and money."
4. "If you're showing up authentically, that’s what matters most."
5. "The algorithm likes to see that you're engaging with other people's work as well as posting your own."

Resources:

• Guest's Instagram: Take Your Shot Collective
• Guest's Photography Business Instagram: Lulle Photo and Film
• Guest's Photo/Video Website : Lulle Photo and Film
• Website for Coaching & Resources: Take Your Shot Collective
• Free brand audit workbook: takeyourshotcollective.com/brandbook
• Free SEO e-book: takeyourshotcollective.com/seobook
• Free online community: takeyourshotcollective.com/community

About the Guest:

Halle Heather is a six-figure business coach with an MBA and a compelling journey from the corporate world to entrepreneurial success. Formerly trading her mental health for a paycheck, Halle made the leap to turn her creative passion for wedding photography into a full-time career. Halle and her husband, Luke, run "Lulle Photo and Film," specializing in wedding photography and videography. She also heads the "Take Your Shot Collective," a business coaching initiative aimed at helping creatives scale their passions to six figures.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY'S WEBSITE: breeannakay.com

MANIFESTING PHOTOGRAPHER PODCAST SHOWNOTES:  breeannakay.com/instagram-tips