As someone that does commercial video production for a living, I get particularly excited when we dive into a brand like Yeti. Their marketing & branding is somewhat magical and legendary, turning a household commodity into a luxury item and status symbol. On today's episode, we talk about the marketing and branding behind Yeti. I also happened to go shopping for a cooler on this same day – find out at the end of the episode if I became a fanboy like Brandon, or if I went a different direction with my cooler purchase.