Thirsty Thursdays @3PM EST

Authentic RTDs Built on Live Music Roots 🎸🍹✨ Interview with Ruby Honerkamp


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This week πŸ“’I talkπŸŽ™οΈwith Ruby Honerkamp Founder and Co-CEO of Talkhouse Encore created in honor of the iconic Hamptons venue, Stephen Talkhouse! πŸ‘πŸ· πŸŽ‡ πŸŽ‰ ✨ πŸ‘ πŸ₯‚ 😁

Ruby Honerkamp talks TalkHouse Encore 🍊🍸 RTDs, real tequila, vodka, & legacy bar roots in the Hamptons 🎀🎢 A brand built on taste, data, & community ❀️‍πŸ”₯Β 

Ruby grew up in the music venue and shares a story of wearing her best dress for Sting as a kid. Her parents founded and manage the venue. Created out of a way to pivot from COVID "Talkhouse Encore" was born. It honors the top drinks requested at the bar and is made with fresh ingredients.

🎀 From the stage to the shelf! Ruby Honerkamp, Founder of TalkHouse Encore, brings the soul of an iconic East Hampton live music venue into every can. These tequila & vodka RTDs are no boardroom – they’re grassroots, authentic, and crushable. Ruby shares the startup journey, operational smarts (hello KPIs), flavor formulation secrets, and the hustle of scaling without selling out.

πŸ’‘ Top Takeaways:

  • Built on heritage, not hype
  • Tequila & vodka-based RTDs with real fruit juice
  • Flavor-first, calorie-smart
  • Strong local focus > chasing every market
  • CRM-driven growth & velocity KPIs
  • Distribution done right: beer-style mindset
  • Authentic storytelling builds sub-communities
  • Howard Stern & Metallica fans approved 🎸🎧

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Thirsty Thursdays @3PM ESTBy Jessie Ott