Toby Myles, Strategic Copywriter, knows the power of a good story, and she’s built her business on helping others tell theirs. In episode 94 of Brand Story, she talks about why storytelling is the most human (and effective) marketing tool we have and how to spot stories hiding in plain sight. From her Spoonful of Comfort email marketing story to her Core 8 Story Hub framework, Toby offers insight on building genuine connections, creating empathetic campaigns, and making space for the moments that matter most.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/authentic-storytelling/

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(00:00) Introduction to Toby Myles

(02:21) The Journey from Corporate to Entrepreneurship

(06:25) Storytelling Roots and the Power of Listening

(10:47) The Email That Changed Everything

(14:47) Building the Core 8 Story Hub

(20:20) Launching Her Origin Story

(25:54) Rewriting the Rules of Work and Life

(29:14) Fear, Adventure, and Doing It Her Way

(31:37) This Chapter of Toby's Life