In this episode of The Curious Creative, host Mike Kepka engages with Joe Wolfe, Head of Paid Social at Optidge, a leading digital marketing agency specializing in performance-driven campaigns. Joe shares his expertise in crafting impactful paid social strategies for high-profile clients, including the Telly Awards and luxury brands like Degs & Sal.

Joe takes us through:

The essentials of paid social media campaigns, from pre-launch strategy to ongoing optimization.

How to balance creative development with data-driven decision-making to maximize ROI.

The importance of authenticity in marketing and why relatable, user-generated content can outperform high-budget productions.

His journey working with notable brands and scaling their success through innovative marketing strategies.

🔹 Key Takeaways:

Authenticity Wins: Joe emphasizes how genuine storytelling connects with audiences and drives measurable results.

Simplify for Success: Learn why starting with a few well-crafted assets often outperforms launching with dozens of variations.

Test, Refine, Repeat: Discover how analyzing metrics and iterating creative strategies can optimize campaign performance.

DIY for Impact: Joe shares why rolling up your sleeves and creating content yourself can inspire clients and jumpstart success.

Whether you're a marketing professional or a creative looking to sharpen your digital strategies, this episode is packed with practical advice and inspiration.

#TheCuriousCreative #JoeWolfe #DigitalMarketing #SocialMediaStrategy #PaidSocial #VideoMarketing #MikeKepka #MarketingTips #Storytelling #CreativeProcess #Podcast #Optidge