<p>"Being authentic" is one of the most used phrases when it comes to branding. But what is "authenticity"? If authenticity is “the revealing of one’s true self” then, then, perhaps a better question would be 1. Is there ever a true self?; and 2. Do people even want to see it?</p>

"Being authentic" is one of the most used phrases when it comes to branding. But what is "authenticity"? If authenticity is “the revealing of one’s true self” then, then, perhaps a better question would be 1. Is there ever a true self?; and 2. Do people even want to see it?

Authenticity and Consistency

Welcome! I am Andreas, photographer, marketer and educator. This podcast is all about the deeper meaning of what we do as Wedding vendors, whether this is floristry, hair and makeup, calligraphy, photography, etc.
I wish to give you proven ways to see your work with fresh eyes, find your sense of purpose, and connect with the people who need to hear your message now more than ever. 
Because, instead of competing for attention, now is the time to create art that matters!

One Wedding at a time, YOU have the power to tell stories that can inspire change to the better.

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Marketing

Welcome! I am Andreas, photographer, marketer and educator. This podcast is all about the deeper meaning of what we do as Wedding vendors, whether this is floristry, hair and makeup, calligraphy, photography, etc. I wish to give you proven ways to see your work with fresh eyes, find your sense of purpose, and connect with the people who need to hear your message now more than ever. Because, instead of competing for attention, now is the time to create art that matters! One Wedding at a time, YOU have the power to tell stories that can inspire change to the better.

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Authenticity and Consistency

Authenticity and Consistency