Boy Smells is a ‘genderful’ brand that produces scented candles, intimate apparel and fine fragrances. In this episode of Ninetwentynine, Boy Smells’ creator and co-founder Matthew Herman tells Eshaan about the importance of building your brand around authentic values, and explains how his personal identity informs the company’s success.

Ninetwentynine is a Fiverr.com podcast.

Hosted on Acast. See acast.com/privacy for more information.