Join us as we talk to Britt McGaughan from Keystone Inspired Co., a business specializing in eco-friendly home goods like candles, plant holders, and newly released recycled glass drinkware and vases.

Throughout the episode, Britt takes us through her journey of starting a business in the middle of COVID and her shift into e-commerce, all while sharing about the importance of having a community that supports you throughout it all.

We discuss the importance of community, cultivating brand values to stand true to, and how we can use customer feedback to build authentic relationships, enhance customer loyalty, and launch new products your customers will love.

Her message throughout is clear: A business built on authenticity, transparency, and collaboration with your customers is a brand that lasts.

This episode is packed with actionable tips for business owners who want to build connections with their customers and foster brand loyalty through each marketing channel.

Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:

02:06 The Origin of Keystone Inspired Co.

05:52 Markets and Receiving Immediate Feedback

10:26 News Segments and the Power of Community

11:48 Rebranding and Being Selective with Markets

13:44 Embracing E-Commerce: The Digital Expansion

17:27 What Didn’t Work When They First Started

18:48 Customer Service First

22:13 Beyond Logos and Colors: What Branding Really Is

24:38 Listening to Learn What Your Customers Value Most

26:03 Knowing When to Expand Your Product Line Based on Customer Feedback

27:34 How to Get Customer Feedback

29:50 The Importance of Personal Interactions

31:01 Your Social Media Following: Quality vs Quantity

32:43 Leveraging Email Marketing to Build Connections

36:36 Building an Email Schedule

42:15 Nurturing New Email Subscribers

44:32 Britt’s Number One Marketing Tip for Business Owners

46:08 Keystone Inspired Co’s Socials and New Launches

We hope you enjoyed this episode and don’t forget to subscribe and leave a review! We read them all :)

Follow Keystone Inspired Co.

Website

Instagram: @keystoneinspired

TikTok: @keystoneinspired

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