When building a brand or reputation, many might consider creating a specific persona that meets the need of their market. Unfortunately, doing so means building something that isn't true to yourself, and it can create exhaustion trying to keep up the appearance of the facade. In this episode, Kathy and Michelle talk about the critical role of authenticity in personal branding and reputation development. They explore strategies for staying true to yourself while cultivating a strong professional image, share personal experiences, and offer practical advice for listeners looking to enhance their personal brand without compromising their values.