You didn’t build your business just to burn out trying to please everyone online. In this episode, I sit down with marketing agency CEO Caitlin Durning to talk about growing a business that’s rooted in authenticity, navigating the messy middle of entrepreneurship, and her story of inheriting money as a teen after her father’s passing. This is a conversation about money, identity, leadership, and how personal development is the real key to building wealth.

Why showing up authentically online is your #1 sales strategy in 2025

The shift from being a people-pleaser CEO to a boundary-led business owner

How Caitlin received a major inheritance at age 15 and what she learned from it

Breaking the stigma around “daddy’s money” and building real financial confidence

The connection between self-trust, content creation, and client attraction

What to do when you want to burn your business down (but know you’re not done yet)

Her favorite personal development hack that helped her stay grounded through it all

You’ve struggled with imposter syndrome or burnout as a business owner

You inherited money and feel guilt, shame, or confusion around managing it

You’re ready to show up online as you, not some perfect persona

You want to build wealth and success without losing yourself along the way

Caitlin’s agency: Meraki Media Management

Follow Caitlin on Instagram → @merakimediamanagement

Listen to our conversation on her podcast The End in Mind: Paying Your Debt is Setting You Up to Build Wealth

Recommended reads: The Big Leap, Dare to Lead, Atomic Habits