Perhaps, the true currency of a personal brand is authenticity. A label might get you impressions and trust initially, but it’s ultimately verifiable. Authenticity holds real value. It’s what keeps people relevant long after the trend has faded.

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Resources mentioned:

authenticity is too expensive

the lost art of authenticity

Have A Sip: Cuộc Sống Là Một Chuỗi Những Bài Kiểm Tra | Dương Ngọc Trinh

How To Build A Personal Brand Before It's Too Late ft Chris Do

Chapters:

00:00 intro + episode premise

02:25 recent online discourse around influencers in Vietnam

05:26 wtf is authenticity?

07:53 to be authentic is to look shame dead in the eye

11:00 building a personal brand means coming back to the source

13:45 internet persona + social media niches

15:25 the downside of being a lifestyle influencer

17:25 does being authentic mean oversharing?

20:10 the real currency of a personal brand