Few authors REALLY think about overall branding—for book, for self, for all that they do. Yet they should from the get-go. Joining @JudithBriles today is Marilyn Heywood Paige, VP Marketing of Fig Advertising. As: is your book—your product—the best it can be?

Take-aways include:

- A huge mistake authors make is thinking they can show up at a book signing store patrons will flock to their table—nope there’s plenty of pre-work.

-A huge mistake authors make is skipping the essential steps that must be taken to ensure success before publishing a book.

-A huge mistake authors make is failing to watch TV shows that use pitches for products-think QVC, infomercials and Shark Tank.

Learn what to do and so much more on this week’s edition of AuthorU-Your Guide to Book Publishing.