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Author Joe Pine on the Principles of Influential Authenticity, The Experience Economy and Phoniness Generating Machines
Meet Joe Pine, co-author of a Time magazine cover story "Synthetic Authenticity" heralding his latest book "Authenticity: What Consumers Really Want." In a world where everything seems fake and we've reached a "toxic level of inauthenticity," Joe steers us forward as marketers, helping us render our brands authentic in a world where advertising is a "phoniness generating machine."
Joe breaks down the reasons why as a culture we crave more authentic experiences and how we self-actualize through consumption. You'll get a view into our culture and our needs as humans. Joe even rates Personal Life Media as a brand and talks about going beyond creating experiences to creating transformations with our products and services.
Listen to this episode, then go back and listen to Patricia Martin, author of "RenGen: The Rise of the Cultural Consumer and What it Means to Your Business" on a recent DishyMix. The two dovetail beautifully and help determine how we should position our brand in today's market.
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By Susan BrattonMeet Joe Pine, co-author of a Time magazine cover story "Synthetic Authenticity" heralding his latest book "Authenticity: What Consumers Really Want." In a world where everything seems fake and we've reached a "toxic level of inauthenticity," Joe steers us forward as marketers, helping us render our brands authentic in a world where advertising is a "phoniness generating machine."
Joe breaks down the reasons why as a culture we crave more authentic experiences and how we self-actualize through consumption. You'll get a view into our culture and our needs as humans. Joe even rates Personal Life Media as a brand and talks about going beyond creating experiences to creating transformations with our products and services.
Listen to this episode, then go back and listen to Patricia Martin, author of "RenGen: The Rise of the Cultural Consumer and What it Means to Your Business" on a recent DishyMix. The two dovetail beautifully and help determine how we should position our brand in today's market.