Larissa Zimberoff Author of "Technically Food: Silicon Valley's Mission to Change What We Eat" is on The Plantbased Business Hour with Elysabeth Alfano. We discuss how the Plant-based Foods and Alternative Proteins Industry has been under attack from the press on health claims, repurchasing numbers and its strength and viability for the growth.

Are the critics right or is this a mask of negative campaigning for meat industry interests? It gets dicey.

Subscribe right now to never miss this podcast!

For plant-based media/branding consulting and public speaking, reach out at [email protected]. For more information, visit ElysabethAlfano.com.

Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/

For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour

Archive only. VegTech™ LLC ceased providing investment‑advisory services, and the EATV ETF was liquidated on May 7 2025. No investment advice is offered.