Now more than ever the question we should be asking ourselves as business owners is, how can we leverage our human strengths on digital channels? In this episode of the ROI Online Podcast, customer experience expert Steven Van Belleghem talks about the importance of combining the best of both the human and digital worlds to give our customers the greatest experience possible.

Steven is a keynote speaker and author of multiple books. His passion is spreading ideas about the future of customer experience. He believes that the combination of common sense, new technologies, empathic human touch, and taking your social responsibility will win the hearts and business of customers over and over again.

We are living in a world that requires our businesses to use the different technologies and digital channels available. This can sometimes get confusing and overwhelming, so the human touch often gets lost in translation. Thankfully Steven gives us some useful tips to avoid these hurdles.

Among other things, both Steven and Steve discussed:

• Why we shouldn’t let digital replace the human part of relationships
• Some of the things that help us create an experience that sparks emotion in our customers
• Why showing your personality as a business owner is viewed as a weakness—but it’s actually a competitive advantage
• Things you can do as an organization to add more value to your audience
• How sharing your knowledge and research as a company helps build trust with your clients
• How putting content out is not a magic wand but rather a process where you deliver value that eventually results in business  
• Why people like being recognized and how that reflects in your business
• Future trends coming in the digital world for businesses

You can learn more about Steven here:

https://www.stevenvanbelleghem.com/

Follow Steven on LinkedIn 

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

The Offer You Can’t Refuse by Steven Van Belleghem

Eternal by Steven Van Belleghem

Customers the day after tomorrow by Steven Van Belleghem

When digital becomes human by Steven Van Belleghem

The Conversation Company by Steven Van Belleghem

The Conversation Manager by Steven Van Belleghem

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