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Bill welcomes author and marketing specialist Steve O'Keefe to the show. Steve is the Content Director at Orobora where he designs content marketing campaigns for authors, experts, companies and brands. Steve is the author of The Complete Guide to Internet Publicity, and taught Internet Public Relations at Tulane University for over a decade. In addition to his work with Orobora, Steve is Director of the Staunton Media Lab, a media arts program for the deaf, blind and uniquely able where he sources audio and video for campaigns. He is the also the author of recently released Set the Page on Fire: Secrets of Successful Writers.