The principle of Authority is why we tend to follow people who we believe are experts in an area or subject we're not. This is the fifth episode in Jane’s series about the pioneering work of Robert Cialdini. It discusses why it is important to demonstrate credentials, experience or certificates and to back this up with visual cues that suggest these are true.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

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Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass