How do you sell agency services with authority?

Now that’s a million-dollar question. Luckily, today’s guest has the answers. Let’s welcome to the show Stephen Woessner, Founder and CEO of Predictive ROI and a bestselling author, to discuss content marketing, agency sales, and so much more.

Back to the question; Stephen explains on the show that building niche authority takes a recipe of getting really clear on your vertical, honing in on your point of view, and delivering all of that consistently through content marketing.

In this episode, Corey and Stephen discuss content programs, how agencies should divide their output between cornerstone content and cobblestone content to maximize distribution and reach, and why so many agencies dive head-first into content programs that quickly fizzle out.

Stephen believes that most agencies go about business development in the least effective, most painful way. His methodology, Selling with Authority, offers agency leaders a better way to approach and organize their sales efforts. 

Listen to the full show to learn just how.

Corey and Jonathan discuss:

Here are some actionable key takeaways for agency founders:

This episode covers topics like agency content marketing, defining your niche, and driving sales at an agency.

The resources mentioned in this episode are:

- Connect with Stephen on LinkedIn Here

- Learn About Predictive ROI Here

- Listen to Sell With Authority Here

Join us for a goldmine of lessons in verticalized agency revenue growth.

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😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.