
Sign up to save your podcasts
Or
Welcome to another episode of the Predictable B2B Success podcast! We are privileged to learn from authority marketing expert Frank Husmann, founder of Maxiality. Frank is a marketing guru with over two decades of experience in B2B marketing and a track record of pioneering strategies that propel SaaS companies to new heights. But what is authority marketing, and how can it shift your business from drowning in traditional metrics to thriving with human-centric content strategies?
Frank shares his unique journey from exiting a successful SaaS venture to becoming the go-to marketing guru for founders and investors desperate for more effective growth solutions. We'll uncover how leveraging the expertise of your company's key figures can position you as an industry authority, driving demand and opportunities through both inbound and outbound tactics.
Get ready to explore practical and intriguing concepts such as building compelling video content, integrating AI for content efficiency, offline marketing strategies like handwritten direct mail, and continuously engaging with your customers. Whether you aim to refine your marketing approach or seek to understand the benefits of authority marketing, this episode promises invaluable insights that you can apply to your business immediately. Join us as we redefine the path to success with Frank Husmann, only on Predictable B2B Success.
Some areas we explore in this episode include:
5
2121 ratings
Welcome to another episode of the Predictable B2B Success podcast! We are privileged to learn from authority marketing expert Frank Husmann, founder of Maxiality. Frank is a marketing guru with over two decades of experience in B2B marketing and a track record of pioneering strategies that propel SaaS companies to new heights. But what is authority marketing, and how can it shift your business from drowning in traditional metrics to thriving with human-centric content strategies?
Frank shares his unique journey from exiting a successful SaaS venture to becoming the go-to marketing guru for founders and investors desperate for more effective growth solutions. We'll uncover how leveraging the expertise of your company's key figures can position you as an industry authority, driving demand and opportunities through both inbound and outbound tactics.
Get ready to explore practical and intriguing concepts such as building compelling video content, integrating AI for content efficiency, offline marketing strategies like handwritten direct mail, and continuously engaging with your customers. Whether you aim to refine your marketing approach or seek to understand the benefits of authority marketing, this episode promises invaluable insights that you can apply to your business immediately. Join us as we redefine the path to success with Frank Husmann, only on Predictable B2B Success.
Some areas we explore in this episode include: