In this episode, Books for Experts Founder Carl Taylor dismantles the quick-fix tactics that dominate professional marketing — buying awards, paying for referrals, and chasing SEO rankings. He calls it the “sludge mountain,” a trap that erodes trust and authority. Instead, Carl shares how professionals can build lasting influence through genuine narrative, personal storytelling, and authority assets like books. Learn why controlling your own narrative is the most powerful marketing move you’ll ever make. 

Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

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