Most authors try to monetize with coaching, courses, or speaking.

But there’s a smarter model that can scale without you running the business: book-to-business licensing.

In this episode, Mike Michalowicz (author of Profit First, The Pumpkin Plan, and Fix This Next) breaks down how authors are using a licensing strategy to turn a book into a repeatable business engine—where a partner company runs the program and both sides win.

In this conversation, you’ll learn:

• The “book → business” strategy most authors never hear about

• How licensing works (and why it scales better than building from scratch)

• How Mike vets partners during the research process

• Why new books amplify old books (the backlist flywheel)

• His marketing framework: DAD = Different → Attractive → Direct

• How to build an authority ecosystem around your ideas (without becoming the operator)

If you’re an author, entrepreneur, or creator trying to turn your expertise into real revenue—this is a blueprint.