#9 So What Happened? Mahesh Joshi and JR Klein are Co-Authors of the Global Business Book Series including Global Business (2018), Global Business in the Age of Transportation (2021) and several more books in the works.  The first thing is related to why it is so hard for some to get out of bed in the morning or keep the old chair in the living room. People like what they know and do what is comfortable. The second change blindness is complacency. The approach of many companies is like driving an automobile with automatic rather than a manual transmission. Many companies today have a cruise control attitude which says everything is good and let's keep on doing what has worked. The autopilot seems to be working. The combination of comfortable and cruise control puts most companies in a deep rut when it comes time for a necessary change.    You can order Global Business in the Age of Transformation from Amazon at: https://read.amazon.com/kp/embed?asin=B09DQCQ36T&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_Y73D1FCF7SRHPJRAMK2R&tag=everythingaround-20OR wherever books are sold.  If you want to reach out to either JR Klein or Mahesh Joshi feel free to visit jrglobal.co for contact details or via YouTube or Facebook.