This series is about leadership in a world filled with challenges and revolutionary changes. Conversations will focus on the second book in the Global Business series released by Oxford University Press, Global Business in the Age of Transformation.  J.R. Klein and Mahesh Joshi authored this book to examine the complexities and pressures of rapid change and present simple solutions that can help stay relevant even as the ground continues to shift. 

Question #1: 

Everyone seems to know a successful business must be relevant to customers and pay attention to changing customer needs. The theory is incredibly easy, but the execution is hard. What are some barriers, gravitational forces that keep thinking stuck in old ways of doing things?