One of my favorite things about running a channel network is the ability to cross-promote content. Have a hit show on Channel X? You can advertise it on Channels Y and Z at no extra cost. In my experience, this kind of cross-promotion is golden: viewers appreciate being pointed to related content they might enjoy, and it keeps them within your network. This drives up watch time per user, which is exactly what we want. More watch time means more opportunities to serve ads or engage viewers with your content .