The UK automotive market is at a turning point, with electric vehicles (EVs), new retail models, and Chinese competition reshaping the landscape. Ian Plummer, Commercial Director at Auto Trader, joined Auto Futurecast to share his perspective on affordability, consumer behaviour, and how retailers can adapt in this fast-moving environment.

⚡ EV Affordability and Adoption

• Price gap between ICE and EVs has narrowed from 36% to 23%.
• Greater model availability, especially under £30k, is driving demand.
• Used EVs are fuelling broader adoption.
• Salary sacrifice remains a powerful, underappreciated driver of uptake.

🔋 Multi-Life Vehicles and Residual Values

• EV depreciation steepened in early 2023, but stabilised once parity was reached with ICE.
• 2–5 year old EVs are now the fastest turning segment on Auto Trader.
• Longer lifecycles, refurbishment, and second-life battery value will underpin sustainable growth.

🇨🇳 Lessons from China

• China’s EV market is already at mass adoption—quality, affordability, and tech are givens.
• The new battleground is autonomous features, with “Level 2++” fast becoming the norm.
• Chinese brands are setting the pace in over-the-air updates, voice-first interfaces, and customer feedback loops.

🏪 The Future of Automotive Retail

• Despite challenges, UK retailers remain resilient, averaging 1.5% long-term profitability.
• Digital transformation and AI offer efficiency gains in finance, service booking, and lead management.
• Consumer-controlled booking tools (e.g., test drives) boost conversion by up to 50%.
• The biggest untapped opportunity? Retention of used car customers into aftersales and repeat purchases.

🧭 Key Takeaways

Retailers must rethink retention, embrace digital, and prepare for a more complex, multi-brand EV market. Success will come from meeting consumers where they are, whether on price, tech, or ownership flexibility.

Subscribe to catch up and listen to all of our episodes where we talk all things EV, AV and the innovative tech shaping the future of mobility.

The automotive industry is undergoing a profound transformation, and Lotus is navigating this shift with a distinct strategy that bridges its legacy and the future of electrification. Frederik Gollob, COO of Lotus Cars Europe, recently shared his vision on Auto Futurecast, revealing how the iconic British brand balances heritage with cutting-edge technology to serve a diverse customer base.  

Lotus's Dual Strategy: Heritage Meets Innovation

• Two pathways for customer engagement:
  • Heritage Line: Iconic models like the Elise, Evora, and Emira (manual, V6-powered sports car).
  • Electrification Line: Premium EVs like the Eletre SUV and Emeya sports sedan.
• Balances traditional driving experience with cutting-edge electric performance.

⚡ Redefining the Driving Experience

• The Emeya transforms driving into a seamless, relaxed experience—even for speed enthusiasts.
• Over-the-air updates continuously improve vehicle performance and systems.
• Creates an evolving customer relationship similar to smartphone tech.

🏪 Retail Strategy: Dealer-First Approach

• Lotus remains committed to its dealer network, resisting a direct-to-consumer model.
• Belief that premium vehicles require tangible, in-person experiences.
• Dealers play a crucial role in showcasing craftsmanship and fostering strong customer relationships.

👨‍💻 Target Customer Profile

• Typically tech-savvy entrepreneurs, aged 40–60.
• Customers are highly informed and do extensive research before visiting a dealership.
• Lotus benefits from word-of-mouth advocacy from this knowledgeable customer base.

🌱 Optimism in the EV Market

• Positive outlook for premium EV adoption, especially in Europe.
• Tax incentives (e.g., Germany’s benefits for EVs under €100,000) support market growth.
• Aligns well with the needs and tastes of Lotus’s core demographic.

🧭 Lessons from Lotus’s Dual-Path Strategy

• A blueprint for legacy automakers:
  • Preserve traditional models.
  • Introduce modern EVs to broaden appeal.
• Strengthens brand loyalty, supports long-term growth, and meets diverse consumer needs.

Subscribe to catch up and listen to all of our episodes where we talk all things EV, AV and the innovative tech shaping the future of mobility. 

The EV transition is well underway—but it’s not without turbulence. 

While automakers race to innovate and new players enter the global stage, the electric vehicle (EV) landscape is increasingly clouded by confusion, mistrust, and misinformation. From viral myths about battery life to political narratives shaping public opinion, the EV sector faces challenges that go far beyond hardware and horsepower.

In this episode of Fake News, Real Cars, we sit down with Dan Caesar, CEO of Fully Charged, one of the world’s most influential platforms advocating for clean energy and electric mobility. Dan brings a refreshing, no-nonsense perspective to what’s really happening behind the scenes of the EV revolution. With his trademark clarity and insight, he unpacks the complex interplay between technology, consumer psychology, and global economics driving today’s electric vehicle movement.

What we cover in this episode:

1. Misinformation and media spin:
Dan opens up about the rising tide of anti-EV sentiment, particularly in the UK and US, where political agendas and media narratives are distorting public understanding. He highlights how organizations like Electric Vehicles UK are pushing back with data-driven, positive storytelling.

2. Global competition heats up:
With nearly 70 automotive brands now fighting for market share in the UK alone, Dan describes the current environment as “a game of musical chairs.” He also details how Chinese automakers are leveraging markets like Australia to prepare for broader global dominance—particularly in right-hand-drive territories.

3. The new EV buyer is digitally native:
Forget the dealership. Today’s EV customers are getting their information from YouTube, influencers, and peer reviews—not TV ads or glossy brochures. Dan explains how this shift in behavior presents both challenges and massive opportunities for brands to connect with new audiences.

4. Closing the perception gap:
Outdated myths around charging anxiety and poor range are losing their grip as real-world EV ownership proves otherwise. Improved infrastructure, falling costs, and practical experiences are gradually replacing fear with confidence.

5. Innovations on the horizon:
Dan explores promising new technologies like vehicle-to-grid integration and sodium-ion batteries—breakthroughs that could redefine both the economics and accessibility of EVs in the near future.

Why this episode matters:
The world is at an inflection point. As governments, manufacturers, and consumers move toward decarbonised transport, the battle for hearts and minds is as important as the battle for better batteries. Dan Caesar offers a grounded, experienced take on how the industry can cut through the noise and accelerate meaningful change.

Whether you're an EV enthusiast, a skeptic, or somewhere in between, this episode gives you the clarity and context to understand what’s really going on—and where things are heading.

If you’re interested in how the automotive sector is adapting to changing customer needs, technological innovations, and evolving financial structures, this episode is a must-listen. Here’s an overview:  

1. Jaguar Land Rover Financial Services – Leveraging Partnerships  

• Facilitate financing options for customers purchasing vehicles. 
• Ensure liquidity through wholesale financing to support their retailer network. 
• Adapt flexibly to changing market demands with innovative approaches to business models. 

2. Leading Automotive Financing Beyond Transactions 

• Transitioning relationships with third-party partners to drive innovation. 
• Exploring risk-sharing possibilities within financing models. 
• Ensuring partnerships truly lead the market and align with dynamic client needs. 

3. Subscription Models and Vehicle Usage 

• Subscription Services: JLR’s Pivotal offers premium car subscription models, particularly appealing to high-earning customers willing to pay for flexibility and no-ownership responsibilities.   
• Premium Rental Models: For urban customers or part-time drivers, JLR explores premium rental options short-term. This ensures they accommodate both high-frequency users and those only taking occasional trips.   
• Global Trials: JLR’s experiments in Germany and other markets highlight the ongoing development and exploration of scalable subscription models. 

One of the key challenges discussed is the economics of subscriptions, particularly in light of significant depreciation in vehicles’ early life stages. JLR is experimenting with strategies to counterbalance this perception, ensuring long-term sustainability. 

4. Electrification and New Business Models 

• Changing Consumer Ownership Dynamics 
• Vehicle Life Extension
• Repurposing BEV Batteries 

5. Long-Term Client Relationships Through Service-Driven Experiences    

• Extending engagement beyond sales with exclusive vehicle experiences, such as JLR’s Land Rover off-road sessions. 
• Building robust service ecosystems that prioritise continuous service, repairs, and over-the-air updates. 
• Innovating around modular vehicle designs, allowing features to be upgraded across an extended lifecycle, broadening a vehicle’s appeal to new customer segments. 

6. Preparing for the Future of Mobility 

• The role of data and software updates in maintaining vehicle desirability over time. 
• Anticipating the needs of younger generations, who prioritise flexibility and access over ownership. 
• The responsibility of OEMs to align internal structures, make EVs more sustainable, and develop cradle-to-cradle lifecycle models. 

If you're in the automotive or mobility sectors, this episode is a must-listen. It provides actionable insights into the trends shaping our industry and what it takes to remain competitive in this fast-moving market.

Don't forget to follow to stay up to date with the latest industry news. If you've enjoyed this episode we'd love to have a review from you!

 In this episode of Auto Futurecast, host Chris Kirby sits down with the CEO of MHP Consulting, Bodo Philipp to explore the evolving world of digital car buying, customer experience, and the role of immersive technology in shaping the future of mobility. 

From online configurators and AI-guided finance tools to Apple Vision Pro-powered virtual test drives, this conversation dives into the challenges and opportunities OEMs face as customer expectations shift dramatically. 

Key highlights include: 

Digital Buying Complexity 

• Online car sales are growing, but the process remains fragmented between research, test drives, and final purchase.
• Many OEM websites confuse rather than guide — unlike tech giants like Apple, which separate discovery and purchasing clearly.

Download the full report here: https://www.mhp.com/en/insights/what-we-think/online-car-sales-2025 

Customer Journey Evolution

• MHP's research shows a 144% increase in consumers engaging with online car buying tools since 2020 with 22% of consumers now completing their car purchases digitally.
• True digital transformation requires addressing multiple "conversion gates" — key touchpoints that influence drop-off or sale.

Omnichannel Challenges

• Buying a car often involves three different entities: the OEM, the dealer, and the finance provider — adding layers of friction.
• Success lies in creating seamless transitions between digital and physical experiences (e.g., test drives, dealer visits).

AI & Conversational Commerce

• Future buying journeys may be guided by AI that helps match customer needs to leasing or ownership models.
• Large Language Models (like ChatGPT) could soon replace chatbots and become virtual automotive consultants.

Immersive Experience & XR Tech 

• OEMs are already piloting Apple Vision Pro and VR tools to allow customers to walk around, inspect, and configure their car virtually.
• These technologies have led to a 15–20% increase in upselling optional features, with measurable business impact.

Finance Transparency 

• Consumers want comparability and clarity— not just OEM-affiliated finance offers.
• Integrating third-party finance tools into online journeys can boost trust and conversion.

Not All Buyers Are Digital Natives

• While digital experiences are growing, older customers still prefer traditional journeys, proving the need for a hybrid approach.
• A one-size-fits-all digital journey risks alienating large customer segments.

Consistent Handover & Onboarding

• Post-sale vehicle onboarding is ripe for disruption — AR and AI can provide consistent, brand-aligned delivery and education experiences across markets.

Whether you're in automotive retail, digital transformation, or mobility innovation — this episode is packed with sharp insights and real-world examples.

Follow us to stay up-to-date with the latest in automotive innovation.
 

Join host Chris Kirby for an unmissable episode recorded at the Asset Finance Connect Summer Conference, where innovation meets insight. This special edition dives deep into the transformative forces reshaping mobility, finance, and operations — featuring candid conversations with leading voices in the industry.

Key Highlights:

The Future of Electric HGVs  – Karim Haji, Managing Director at Scania Financial Services unpacks the challenges and slow adoption of electric HGVs in the UK, the critical role of charging infrastructure, and why depot-to-depot logistics may lead the EV charge.

AI as a Co-Pilot, Not a Replacement – Richard Huston, Managing Director & Co-Founder of VAMOS shares a grounded view on AI’s role in asset finance operations, how human-AI collaboration is transforming back-office workflows, and why full automation isn’t the goal — yet.

Synthetic Sales Agents & Smarter Journeys – Tony Lynch, Founder of CarPass.ai explores how conversational AI is revolutionising online sales experiences and predicts the decline of traditional websites in favour of AI-first interfaces.

Navigating the EV Transition – Dom Surlis, Specialist Consultant at Ayvens highlights the bifurcated EV market, where fleet adoption outpaces retail. He emphasises the challenges with residual values of EVs and notes that incentives like salary sacrifice are vital, but incomplete without used market solutions. 

Driving Policy & Market Stability – Tom McLennan, Director of Policy & Public Affairs at BVRLA notes that market volatility, policy uncertainty, and infrastructure concerns continue to hamper EV growth. Their members are central to vehicle electrification in the UK, but are burdened by depreciation, uncertain demand, and changing policies.

From the evolving electric vehicle (EV) landscape to the practical and powerful applications of artificial intelligence (AI), this episode brings together expert perspectives on what’s driving change today and where we’re headed next.

 This special episode of Auto Futurecast is packed with insights for OEMs, mobility startups, and EV enthusiasts seeking to understand the road ahead.

In this episode of Auto Futurecast, host Chris Kirby collaborates with Euan McTurk from Plug Life Consulting to explore the evolving world of electric vehicles and battery technology.  

From breakthroughs in solid-state batteries to second-life applications and grid storage, this conversation dives into the innovations and challenges redefining the EV landscape.  

 With a focus on practicality and future potential, the episode covers:  

• Battery Chemistry Diversification: How alternatives like LFP and sodium-based batteries are driving down costs, improving safety, and enhancing performance under various conditions.  
• Solid-State Batteries: The promise of higher energy density and greater longevity, and why mass production is still a few years away.  
• Grid Storage & V2G: The role of advanced technologies like cryogenic storage and vehicle-to-grid capabilities in balancing supply and demand for a sustainable energy future.  
• Second-Life Batteries: How used EV batteries are being repurposed for grid storage and retrofitted applications, unlocking new business models and environmental benefits.  
• Repairability & Transparency: The shift toward modular, repairable battery systems and the impact of upcoming regulations like the EU’s recycled-material quotas.  

As EVs become increasingly central to the global automotive industry, Chris and Euan unpack the key trends shaping the market and discuss how these developments will influence businesses, infrastructure, and consumers alike.  

 This episode is essential listening for anyone in the EV space, from industry professionals to enthusiasts, offering valuable insights into the future of electric mobility and energy innovation. 

In this packed episode of Auto Futurecast, host Chris Kirby sits down with Tony Whitehorn, former President and CEO of Hyundai U.K. and one of the most experienced minds in the automotive world for a comprehensive conversation about the forces redefining the global car industry. 

From electric vehicles to geopolitical power plays, connected services to customer expectations, this discussion dives deep into the massive disruption hitting every corner of the automotive value chain. 

Tony brings decades of OEM leadership experience to unpack how the traditional automotive landscape, built on century-old principles of manufacturing, brand loyalty, and distribution, is rapidly evolving. The conversation explores: 

• Electrification & Brand Fluidity: Why EV adoption is reshaping customer loyalty and allowing new players, particularly from China, to leapfrog established brands through quality, affordability, and tech innovation. 
• China’s Global Push: With over 90 EV manufacturers and a robust domestic base, China is poised to dominate global exports. Tony and Chris explore how this is playing out in the U.K., the Middle East, and beyond and why Chinese brands are succeeding where others have stumbled. 
• Tariffs & Geopolitics: As the U.S. ramps up tariffs and trade barriers, Tony explains how this “blunt stick” approach may accelerate global realignment, force OEMs to pivot manufacturing, and create ripple effects across Europe, India, and emerging markets. 
• The Connected Car Data Opportunity: Despite years of hype, most OEMs still haven’t unlocked the value of the vast data coming from connected vehicles. Tony outlines why software-defined vehicles are only the beginning and how monetizing features, services, and real-time data will define the next decade. 
• OEMs vs. Agility: Traditional OEMs are often hampered by internal layers, legacy dealer models, and slow decision-making. They explore why tech startups and vertically integrated challengers (particularly in China and the Middle East) are better positioned to move fast and innovate. 
• The Role of Subscriptions & Flexibility: Tony and Chris look at how consumer behaviour is shifting from long-term ownership to flexible access, from hardware to software upgrades and what that means for leasing, financing, and vehicle lifecycle management. 

As Tony puts it, “The industry is moving from preservation to transformation,” and companies that don’t rethink their strategies, from production to customer relationships, may find themselves left behind. 

This episode is a must-listen for anyone in automotive leadership, mobility tech, EV strategy, or simply fascinated by where the car industry is heading. It’s a masterclass in understanding the global dynamics, market opportunities, and technology shifts that are shaping the automotive world. 

In the latest episode of the Auto Futurecast podcast, host Chris Kirby speaks to Oliver Phillpott, Co-Founder or Generational, a startup focused on EV battery diagnostics. The insightful conversation delves into the growing importance of battery health in the electric vehicle ecosystem, particularly in the context of vehicle financing, leasing, residual values, and the used car market.

A key discussion point is the misalignment of traditional vehicle valuation methods—which rely heavily on age and mileage—with the reality of EVs, where battery degradation depends largely on usage behaviour such as rapid charging, deep discharging, and storage practices. Oliver notes that age and mileage are poor predictors of battery health, making standardised diagnostics vital.

This episode also explores the implications of battery health for finance companies, many of which are now carrying large numbers of EVs without insight into battery quality. This lack of data creates significant risk. Some lenders are already refusing to finance certain EV models due to battery concerns, underlining the need for standardised diagnostics in financing decisions.

Generational’s technology is increasingly being used by dealers, who find that providing battery certificates boosts customer trust and even triples ad views for used EV listings. For consumers, this adds a layer of transparency comparable to MOT certificates or energy efficiency ratings in homes, helping normalize battery data in the used vehicle buying process.

On the residual value front, Oliver and Chris discuss the likely shift toward usage-based pricing models, where lease terms could incorporate factors like charging behaviour or battery-friendly driving styles—enabled by connected vehicle data. This could mean lower lease costs for drivers who treat their batteries well, creating incentives for better EV stewardship.

The pair also touch on the potential for a secondary EV reconditioning market, where used EVs with strong batteries might be refurbished with updated software or parts, extending their lifespan and resale value. Oliver predicts that this kind of innovation will become central to building a sustainable and profitable used EV market.

Finally, Oliver emphasises that transparency and education will be key to aligning the interests of drivers, dealers, and finance providers. With growing industry awareness and improved access to battery data, stakeholders can reduce risk and improve the long-term viability of EV adoption.

This latest episode from Auto Futurecast in partnership with Tomorrow’s Journey, offers valuable insights for anyone involved in automotive finance, fleet management, or the evolving EV market.

Auto Futurecast, hosted by Chris Kirby, is back with the second episode in the new series. In association with Tomorrow’s Journey, Chris welcomes Matt Hawkins from Flexis.  

The pair take a look at the innovative journey of Flexis, a groundbreaking electric vehicle OEM co-founded by Renault, Volvo and CMA CGM. They discuss how Flexis differs from traditional OEMs by creating EVs from the ground up, optimising range, payload, and usability for urban logistics.  

They dive into Flexis’ mission to transform last-mile delivery with purpose built electric LCVs, smart fleet management, and software-defined vehicle technology. Key insights include the challenges of urban logistics, vehicle design for electrification, the power of software-defined platforms, and how Flexis is gearing up for a 2026 launch with a focus on uptime, customisation, and customer-driven innovation.  

 This episode enthralled Chris especially when delving into LCV technology;  the pair joked that the delivery times on his street could end up increasing as he quizzes drivers about their experience – fair warning to delivery drivers in LCVs!