On the Record...Online

Auto Industry Bailout PR at GM


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Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…
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On the Record...OnlineBy Eric Schwartzman