Waves of change are disrupting the automotive industry, with deep and sudden impact. Consumers are now more demanding about how they expect to interact with dealers and OEMs digitally – how do retailers and manufacturers rise to this challenge?

What tools, processes, and skillset are necessary to create a seamless customer journey from enquiry to purchase? What do modern consumers really want and need from today’s auto retailer in their buying journey – has digital transformation changed consumer behavior forever?

Join us when we will discuss these issues and review the tools and skillset that today’s auto retailer needs to achieve in meeting consumer expectations and keep the customer experience relevant – now and in the future.

Our expert panel for this webinar broadcast includes James Smullen, director of the award-winning retail group Wayland’s, Charlotte Murray, commercial director of Marketing Delivery, and former Head of Marketing at JCT600 and CEO of Keyloop, Tom Kilroy.

Key discussion points:

Where are we now – current landscape

Understanding the customer journey and staying relevant to your customers

What are the essential tools, processes, and skillset for today’s auto retailer?

The key findings from the latest Keyloop market report – which viewers can download free of charge during the broadcast

This Auto Retail Live broadcast, in partnership with Keyloop, will examine the customer journey from the perspective of the main stakeholders, looking at the systems involved and the latest technology, including how far we’ve come so far and what’s next for auto retail.