As we start 2021 under lockdown conditions, retail businesses are once again responding with determination to get the best out of a challenging situation. In our first broadcast of 2021, Auto Retail Live’s Q1 Briefing examines the pinch-points of the latest lockdown, how customer buying habits have evolved and what’s the best course of action to get through this, especially if the lockdown continues into March; the UK’s biggest month for new car sales.

In our Q1 Briefing James Brearley, Inchcape UK CEO, Rawdon Glover, Jaguar Land Rover UK managing director and Ian Plummer, commercial director at Auto Trader all share their experience of how best to operate under the latest lockdown.

The focus for this webinar will be retail new and used car sales, how to thrive online and how to prepare for lockdown’s lifting.

Key topics for discussion include:

What to do as we get ready to exit lockdown

What if lockdown is extended into March?

Customer behaviour in lockdown 3.0

Will people buy without a test drive?

What are the longer-term impacts of an on-off market?